A strong marketing plan includes a multi-layered media strategy that moves consumers from awareness to intent, and ultimately to conversion. Read More
Nestled amid the high-rise condominiums, international retailers and world-class lodging brands, Volusia County is home to some of the area’s best kept secrets – family-owned hotels.Read More
Poised to overcome a challenging reputation and years of neglect, Daytona Beach is on the brink of revitalization.Read More
Volusia County offers a diverse mix of natural areas. From the many miles of beautiful, sandy, ocean-front beaches to the acres of woods teeming with trails, there are plenty of opportunities to explore rivers, swamps, scrub habitat, and beyond. Read More
Helping set the stage for a memorable visitor experience are the behind-the-scenes stars of the tourism industry.Read More
We can put a man on the moon, but we haven’t solved the beach driving issue!Read More
Tourism is on the rise in Volusia County, boosting revenue for local businesses. What’s driving this? In part, it is the behind-the-scenes work of our local tourism bureaus. Their strategies show that catchy phrases help, but success comes too from methodical work that can at times uncover less traditional, even cool, ways to promote tourism. Read More
