Email marketing: An Excellent way to connect with customers The first electronic message was created in 1965. Today, there are 3.9 billion active email users. That’s more than half of the global population using email making it one of the most cost-effective ways to reach consumers today. How has email survived? According to an article […]Read More
Take the time to protect your business from scammers You’ve worked hard to build your small business and invested your personal funds. You’ve hired and trained your staff, created your website and social media strategy, set up your bank accounts and lines of credit, selected your suppliers and product lines and applied for your business […]Read More
Press releases help drive brand identity I have business owners and managers ask me all the time about getting someone from the media to cover their business event. The event might include a grand opening, ribbon cutting, anniversary party, expansion, etc. Wouldn’t it be great if you knew who that ‘someone’ was when you were […]Read More
Make customer service a top priority In today’s competitive environment — with rising inflation and labor and supply shortages — as a small business owner, what keeps you awake at night? Without a doubt, these are concerns. However, the critical question that every small business owner must answer has little to do with operating practices […]Read More
Understanding analytics a must for the digital age As a business owner, you may or may not be familiar with the term “analytics” pertaining to your company website. In layman’s terms, “analytics” is the reporting (or measurement) of web data via collection and analysis to identify ways to best optimize your company’s website usage. In […]Read More
Social Media should be part of every marketing budget There’s no question that every business needs social media to fill a portion of their marketing budget. It’s a direct, two-way path to talk to and, more importantly, listen to your customers and future customers. Here are five tips and tools to help make managing your […]Read More
Planning is essential to success We’re certainly happy that 2021 is behind us. Many businesses faced significant challenges – staffing, increased costs, loss of sales, reduced supply and demand and an uncertain future. As we enter 2022, hopeful that our business will return to some degree of “normal” and staffing problems will be just a […]Read More
You’ve likely read the term “keyword” in the title of this article and have already fallen asleep. Twice. Wake up and hang in there because this is good stuff and well worth the read. I promise. The truth is that keywords can be confusing, and many business owners prefer to leave them entirely in the […]Read More
Customers are the lifeblood of any small business, and businesses spend significant money on all forms of advertising trying to attract more customers while remaining competitive in the marketplace. As the business owner, Customer Service is your primary responsibility and cannot be delegated. You may think that you compete in the marketplace based upon price, […]Read More
Nothing screams “excitement” like a good, old-fashioned website audit. Why? Because a website audit includes a general analysis of your business site, revealing steps you need to take in order to improve your SEO (search engine optimization) value. These audits are great for learning about ways to improve your website’s performance, including content, overall SEO […]Read More
