Understanding analytics a must for the digital age As a business owner, you may or may not be familiar with the term “analytics” pertaining to your company website. In layman’s terms, “analytics” is the reporting (or measurement) of web data via collection and analysis to identify ways to best optimize your company’s website usage. In […]Read More
Social Media should be part of every marketing budget There’s no question that every business needs social media to fill a portion of their marketing budget. It’s a direct, two-way path to talk to and, more importantly, listen to your customers and future customers. Here are five tips and tools to help make managing your […]Read More
Planning is essential to success We’re certainly happy that 2021 is behind us. Many businesses faced significant challenges – staffing, increased costs, loss of sales, reduced supply and demand and an uncertain future. As we enter 2022, hopeful that our business will return to some degree of “normal” and staffing problems will be just a […]Read More
You’ve likely read the term “keyword” in the title of this article and have already fallen asleep. Twice. Wake up and hang in there because this is good stuff and well worth the read. I promise. The truth is that keywords can be confusing, and many business owners prefer to leave them entirely in the […]Read More
Customers are the lifeblood of any small business, and businesses spend significant money on all forms of advertising trying to attract more customers while remaining competitive in the marketplace. As the business owner, Customer Service is your primary responsibility and cannot be delegated. You may think that you compete in the marketplace based upon price, […]Read More
Nothing screams “excitement” like a good, old-fashioned website audit. Why? Because a website audit includes a general analysis of your business site, revealing steps you need to take in order to improve your SEO (search engine optimization) value. These audits are great for learning about ways to improve your website’s performance, including content, overall SEO […]Read More
According to U S Bank, 82 % of small businesses fail because of poor cash flow management and a lack of understanding of financial reports. Whether you are thinking of starting a business, or looking to grow your business, there is no question on whether cash is essential for success. But that’s not the question. […]Read More
You’re a busy entrepreneur, and your entire focus is on selling your products and services. Meanwhile, other business-related tasks have mounted, and you find yourself playing catchup only to feel you are lagging further and further behind. Sales have slowed, and you’ve neglected your marketing plan for quite some time. All businesses are at risk […]Read More
Why do professional sports teams, with the best athletes in the world, spend time developing a game plan for each game played, yet many small businesses invest their life savings to live their dream with no plan? It shouldn’t come as a surprise to anyone that 20% of all small businesses fail in their first […]Read More
SEO stands for Search Engine Optimization, the practice by which the quality of and visits to your website are increased via organic search engine results. The goal of SEO is to attract customers who are actually interested in what you specifically have to offer. The quantity of visitors to your website increases once you have […]Read More
