The Cause is Paws: Events & Goodwill Go Together Day-to-day operations are always a challenge for nonprofits, and for the Halifax Humane Society, serving more than 25,000 animals annually can be “ruff.” But for several years now, Subaru of Daytona has been the shelter’s best friend––supporting the organization with in-kind and financial contributions and leveraging […]Read More
John Guthrie EVOLVE Magazine Greater Daytona Region Editor, talks about the new issue of EVOLVE Business and Entrepreneur Magazine.Read More
How Sweet It is: The Business of Love Despite the turbulence of the past two years, the $51.2 billion wedding industry is regaining its footing by adapting––offering micro-weddings and buddymoons and helping couples prioritize what’s important on their wedding day. Florida ranks second overall in the nation for weddings, and in 2020 there were 3,082 […]Read More
Daytona Leaders Put Employee Events at the Forefront of Business Strategy The way Americans work has changed considerably over the last few years, with an increase in employees working from home, record low unemployment rates and an increased cognizance of what work should offer. This redefining of work against the backdrop of a record-breaking workforce […]Read More
EVOLVE Editorial Board Member Mike Jiloty Remembered Friend. Mentor. Servant. Father. Brother. Even “supportive, kind and extremely funny.” These are just a few of the words that describe Mike Jiloty, who left us on Christmas Day. Mike’s outstanding career began in the 1970s in a bank marketing department up north. He moved to Florida in […]Read More
Leveraging the Business of Events for Success Not only is Daytona home to ‘The World’s Most Famous Beach,’ but it’s also home to some of the world’s most famous events, and businesses of all sizes have benefitted from their presence. Few signature events are so well known that they don’t require a point of reference, […]Read More
What is Geofencing? With so many events held in Volusia County each year, how best to leverage those events in support of your business should be top of mind. One resource to consider: Geofencing. Geofencing is a tactic used by businesses and events to target advertisements at a consumer based on their physical location. The […]Read More
Events of an Entrepreneurial Lifetime How Events Shaped Two Local Businesses Every business starts somewhere. With 2.5 million businesses in Florida, there has been a whole lot of getting started for new entrepreneurs. For Stoked Poke and Details Flowers Software, that somewhere started with events. Both, however, couldn’t be more different. Below, is the story […]Read More
Special Events Energize Local Economy For some residents, special events like Daytona 500, Bike Week or any of the many art and cultural festivals are a time of increased traffic and inconvenience, for others they are a chance to enjoy the area’s many wonders. But for everyone, those events bring an influx of visitor spending […]Read More
From The Editor Events! They are everywhere and can be used for all kinds of causes, from raising money for the local community to drawing hundreds of thousands of like-minded people to enjoy music, art and racing; the list goes on and on. One thing is clear, if your business isn’t leveraging events, you are […]Read More
