Does Blogging Help My Website Search?

One question I get all the time is: “How can I get my website on the first page of Google?” The answer is – it’s complicated. But one way to help drive relevant traffic to your website is by promising answers to questions that your customers (and future customers) have. One way to do that is with a blog.

It pays off. Fifty-six percent of people said they have made a purchase after reading a company’s blog. In fact, 10% of marketers said that their blogs generate 10% of their return on investment (ROI).

Be sure to optimize. I know – more industry lingo. Simply put, optimize means to increase your website’s performance. In terms of blogging, this can be done by utilizing keywords and backlinks, as well as optimizing the content (or wording) in your blog. Meaning, you should include associated keywords (these are the words people search when they are looking for your product or service), and add meta tags, title tags and relevant links.

Build your organic click-through rate. When you pay for Ad Words, your ad (generally) comes up at the top of the search results. That means when you stop paying it’s gone. Nada. Nothing. Nowhere. This is where “organic,” or unpaid, search results are beneficial. It takes longer to build your organic search, but it’s worth it in the long run.

Identify your audience. In addition to having a plan – with all things in life – you want to identify who your audience is. Understanding who your audience is and what you want them to do when they click on your article will help with your blog strategy, and you won’t just be talking to yourself. 

A study from Wix Blog found that the ideal blog post length is between 1,500 to 2,500 words, with a sweet spot right at 2,450. Other factors for a successful blog include ensuring your blog has a catchy title and creative and original graphics. Happy blogging!