Flagler Tourism Office Wins VISIT Florida Marketing Award

Palm Coast and the Flagler Beaches Tourism Development Office recently earned high praise for its tourism event marketing efforts, winning a first place Henry Award at VISIT FLORIDA’s 2024 Flagler Awards, according to a county media release.

The organization won top place in the tourism special event marketing category for its efforts in promoting the 2023 Hang 8 Dog Surfing Competition in Flagler Beach, the release states. As part of the submission guidelines, the tourism office had to provide the overall marketing objectives including details on the strategies, techniques and methods used to achieve the stated objectives and reach the target audience.

According to the release, applicants were required to share marketing budgets for their respective campaigns and describe how funds were utilized in the design, implementation and measurement process to highlight the entry’s cost effectiveness. Additionally, the tourism office had to demonstrate meaningful quantitative results of all the marketing efforts by providing credible support materials, including analytics and visitation data.

“It is an honor to win a Henry Award from VISIT FLORIDA,” said Amy Lukasik, executive director of Palm Coast and the Flagler Beaches Tourism Development Office, in the release. “Our marketing and community engagement teams and our partners work diligently together to highlight our destination and its unique events, like Hang 8 Dog Surfing, creatively.”