Hungarian Firm Coming to Port Orange

BeStrong, a maker of outdoor fitness equipment based in Debrecen, Hungary, is building a manufacturing facility in Port Orange, according to a media release.

The company, founded in 2007, has made and installed more than 1,600 fitness and sport parks in 15 countries with plans to expand globally.

“It has been a long-term goal to expand our business in the United States, and particularly in Florida,” said BeStrong owner Zoltán Katona, in the release.  “At the beginning we considered establishing in Miami, but after deeper research and help from the Hungarian Foreign Mission, we started to look further and found a home in Volusia County. We appreciated the welcoming business environment, and the professional help from Team Volusia EDC, the UCF Business Incubation Program, as well as the strong Hungarian community in the area.”

The project is expected to cost $5 million and employ 20 or more employees.

Keith Norden, president and CEO of Team Volusia EDC, said it took nearly three years to bring BeStrong to Volusia County.

“BeStrong benefits from the economic organizations in our community that are very supportive of the Hungarian business community,” Norden said in the release. “And after the well-received, inaugural Hungarian Summit, presented by HungarianHub, in Daytona Beach in May 2022, we expect more and more Hungarian businesses to land here in the greater Daytona region.”

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