Hiring right now can feel like looking for a needle in a haystack. Small business owners know they need to recruit new talent to continue pushing their companies forward, but it isn’t always easy to connect with Millennials (ages 26-41) and older Gen Zers (10-25), especially when there are roughly 1.8 jobs for every job hunter out there.
According to Simon Kemp, CEO of Kepios and chief analyst at DataReportal, there are nearly 3.5 billion unique social media users online, which means nearly half the world’s population is within reach by constructing a digital presence for your business. And a study by the Aberdeen Group found that 73% of job seekers between the ages of 18 and 34 found their last job through social media.
You are probably familiar with LinkedIn, but what about Instagram? Is Tik Tok worth investing in? Is Twitter the right platform for you?
Social Media requires time and effort, so you want to utilize your resources wisely. Here are some best practices for recruiting talent using social media.
Best Practices and Tips: