Tags : audience segmentation

Smart Marketing: How AI is Transforming the Industry

We’re all familiar with SPAM emails and pop-up ads trying to sell you products and services that are often of no interest to you. But perhaps you’ve noticed that more recently, those ads are a bit less obnoxious because they’re more relevant. You might have even clicked through for more information. That, my friends, is […]Read More

Smart Marketing Strategies: How AI is Redefining Audience Targeting

So, you work in marketing, and you need a competitive edge while chasing the best possible business results. You have a team of creative professionals adept at personalizing campaigns to target the right audience. But legacy tasks can be daunting and time-consuming. This is why AI automation is being harnessed to ensure that pertinence and […]Read More