Tags : Visit Florida

The Road Ahead for Florida’s Tourism Industry

The future of Florida’s tourism industry is bright! The Sunshine State has been the number one choice of destination in the U.S. for domestic and international travelers, and we see that trend continuing. In 2022, we welcomed a record 137.41 million visitors – a year-over-year increase of nearly 16 million visitors. In addition to that […]Read More

Visit Florida’s Future in Doubt – Again

In what is becoming the Florida Legislature’s annual rite of spring, Visit Florida, the state’s tourism marketing arm, is again under fire from lawmakers. House Bill 7053, introduced last month, would dramatically change the way tourism development efforts are funded in the Sunshine State. As it stands now, the legislation would require large counties to […]Read More