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As VISIT FLORIDA’s President and Chief Executive Officer, Ken Lawson leads Florida’s official destination marketing organization in partnership with its Board of Directors and the statewide tourism industry. During Mr. Lawson’s career, he has served in numerous leadership positions for several private sector companies and government agencies where he balanced the needs of the private sector while protecting public resources. Most recently, he served as Secretary of the Florida Department of Business and Professional Regulation for six years where he led a team of 1,600 employees who successfully regulated more than one million businesses and professions across Florida.
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