Volusia Square Shopping Center Ready for Upgrade

While shopping malls are in decline across the country, the owners of the Volusia Square shopping center on International Speedway Boulevard in Daytona Beach are looking to put a new look on the retail complex.

The site’s owners, Volusia Retail LLC, is seeking a zoning change from the city of Daytona Beach from business retail 2 to planned development – general to allow for additional uses, upgrade landscaping, subdivide the property and implement a uniform sign plan to support redevelopment of the center.

The 22.4-acre site is currently anchored by a Home Depot and includes a handful of other retailers.

In a letter to city officials, Cobb Cole attorney Robert Merrell III, on behalf of the property owners, said the proposed redevelopment of Volusia Square “will provide multiple benefits to the city of Daytona Beach” and will “provide the opportunity to create numerous jobs associated with the additional uses of the property.”

Merrell also noted the potential for increased tax revenue “and allow for additional activity in a retail area along the major thoroughfare into the city.”

He also noted the commitment of ownership to improving the center.

“The tenancy rate within the shopping center has increased with new ownership, and the applicant is excited about the new business opportunities that will arise to support our residents,” Merrell said in the letter.

One specific request made by ownership is to change one of the shopping center signs to include and electronic message center. The electronic sign would display graphics with multiple colors and static background images according to a city staff report on the rezoning request.

The city’s planning board recommended approval of the request in June and city commissioners will vote on the rezoning at a public hearing Oct. 4.