{"id":20438,"date":"2022-01-05T14:07:31","date_gmt":"2022-01-05T19:07:31","guid":{"rendered":"https:\/\/evolve-success.com\/?p=20438"},"modified":"2022-01-07T11:59:16","modified_gmt":"2022-01-07T16:59:16","slug":"the-right-keywords-can-unlock-business-success","status":"publish","type":"post","link":"https:\/\/evolve-success.com\/the-right-keywords-can-unlock-business-success\/","title":{"rendered":"The right keywords can unlock business success"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20438\" class=\"elementor elementor-20438\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c5e690a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c5e690a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d9705b0\" data-id=\"4d9705b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340101c1 elementor-widget elementor-widget-heading\" data-id=\"340101c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The right keywords can unlock business success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0fcf6b elementor-widget elementor-widget-post-info\" data-id=\"2a0fcf6b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f8ad8c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/evolve-success.com\/author\/evolved\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEVOLVE Digital\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d370811 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/evolve-success.com\/2022\/01\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 5, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345ca608 elementor-widget elementor-widget-image\" data-id=\"345ca608\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-1024x681.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-1024x681.jpg 1024w, https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-300x200.jpg 300w, https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-768x511.jpg 768w, https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-1536x1022.jpg 1536w, https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-2048x1363.jpg 2048w, https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-600x398.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70b590d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b590d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bfc1581\" data-id=\"bfc1581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be660e0 elementor-widget elementor-widget-text-editor\" data-id=\"1be660e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019ve likely read the term \u201ckeyword&#8221; in the title of this article and have already fallen asleep. Twice. Wake up and hang in there because this is good stuff and well worth the read. I promise.<\/p><p>The truth is that keywords can be confusing, and many business owners prefer to leave them entirely in the hands of fluent SEO experts. There\u2019s no shame in that game, but you still need to have a good handle on understanding what they are. Oxford says it best:<\/p><p>A keyword is \u201ca word or concept of great significance; a word that acts as the key to a cipher or code; an informative work used in an info retrieval system to indicate the content of a document; a significant word mentioned in an index.\u201d<\/p><p><strong>\u00a0<\/strong>Here\u2019s the deal: keywords can be singular or lengthy, utilizing many words to create a \u201clong-tail\u201d keyword. They\u2019re crucial for consumers searching for products or services offered by your company as they instruct search engines to load content available on your website. In other words, your selected keywords will dictate how your brand\u2019s website shows up in search engine results and how it ranks on the page.<\/p><p>Spoiler alert: I\u2019m going to remove some of the mystery behind this thrilling keyword issue of which I speak!<\/p><p><em>\u00a0<\/em>Keywords are important because they instantly link what a customer is searching for and your products or services. They help search engines decipher what your content is about and help to connect that content with your intended audience.<\/p><p><em>\u00a0<\/em><strong>How to know which keywords to use <\/strong><\/p><p><strong>\u00a0<\/strong>Think about what you\u2019d type into the Google search engine when looking for shoes. The same principle applies to your customers when they search for products and services related to your business.\u00a0 They will type in words or phrases about their specific problem and desired solution. In the case of footwear, naked feet are the problem. Shoes are the solution. Pure rocket science right there. The number of keywords required is contingent upon what you\u2019re providing to your customers and the scale of your website. Single-page sites generally require one main keyword with a handful of related keywords.<\/p><p>Think quality over quantity as you want to use keywords that will bring you a higher caliber of traffic and take the time to run a Google search using your desired keyword to see which sites pop up and if the results make sense. If there appears to be a ton of competition using your preferred keyword, you might want to rethink your strategy.<\/p><p><strong>How to track keywords\/rankings\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p><p>Keeping track of your incorporated keywords is essential to measure their performance. Are they working for you? Fortunately, this isn\u2019t hard as programs such as MozPro, SEMrush, Ahrefs and Serpfox are great for weekly tracking reports, and you will easily be able to see the effects of your content changes on your targeted terms and their performance. In addition, Google Analytics can measure whether target pages are getting more traffic and\/or resulting in greater conversion rates.<\/p><p>Be sure you check your content on a routine basis as rankings change at the same rate new content is created. If you see that your keywords aren\u2019t performing well, review your content to ensure it is up-to-date. Stay ahead of the game by performing regular keyword maintenance. Once you establish a routine, you will see that the process is actually quite simple. I dare say that you might even \u201cenjoy\u201d it.<\/p><p><em>Jason Johnson is &#8220;chief marlin&#8221; at Marlin Consulting Solution in Jacksonville. The Marlin team is made up of experienced, friendly online professionals with knowledge of website design, software development, content writing, local and national SEO, online marketing and social media. <\/em><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e2e3e77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e2e3e77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a50d1ad\" data-id=\"7a50d1ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40916094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40916094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cebca47 elementor-author-box--image-valign-middle elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5cebca47\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/EvolveMagazine_Icon_2021.png\" alt=\"EVOLVE Digital\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tEVOLVE Digital\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-753dc4af\" data-id=\"753dc4af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c833e0 elementor-widget elementor-widget-sidebar\" data-id=\"40c833e0\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div><broadstreet-zone place=\"\" zone-id=\"149355\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24ce5d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ce5d95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35d937a2\" data-id=\"35d937a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38838737 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38838737\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed7859 elementor-widget elementor-widget-heading\" data-id=\"7bed7859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from Tips + Tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ff44c8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget 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decoding=\"async\" width=\"300\" height=\"222\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2021\/07\/Jason-Johnson-hr-1-1-300x222.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/evolve-success.com\/5-easy-marketing-tasks-you-can-do-today\/\" >\n\t\t\t\t5 Easy marketing tasks you can do today\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19112 post type-post status-publish format-standard has-post-thumbnail hentry category-tips-tools\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/evolve-success.com\/cash-flow-management-key-to-business-success\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" 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src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2022\/01\/tips-and-toops-010622-art-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/evolve-success.com\/the-right-keywords-can-unlock-business-success\/\" >\n\t\t\t\tThe right keywords can unlock business success\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f889e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f889e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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already<\/p>\n","protected":false},"author":467,"featured_media":20439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[212],"tags":[],"_links":{"self":[{"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/posts\/20438"}],"collection":[{"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/users\/467"}],"replies":[{"embeddable":true,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/comments?post=20438"}],"version-history":[{"count":0,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/posts\/20438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/media\/20439"}],"wp:attachment":[{"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/media?parent=20438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/categories?post=20438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evolve-success.com\/wp-json\/wp\/v2\/tags?post=20438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}