{"id":34533,"date":"2023-10-10T12:31:17","date_gmt":"2023-10-10T16:31:17","guid":{"rendered":"https:\/\/evolve-success.com\/?p=34533"},"modified":"2023-11-08T14:47:01","modified_gmt":"2023-11-08T19:47:01","slug":"smart-marketing-how-ai-is-transforming-the-industry","status":"publish","type":"post","link":"https:\/\/evolve-success.com\/smart-marketing-how-ai-is-transforming-the-industry\/","title":{"rendered":"Smart Marketing: How AI is Transforming the Industry"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34533\" class=\"elementor elementor-34533\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec0c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec0c24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36d0cf0f\" data-id=\"36d0cf0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b14a13 elementor-widget elementor-widget-heading\" data-id=\"32b14a13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Marketing: How AI is Transforming the Industry<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb1c4f elementor-widget elementor-widget-post-info\" data-id=\"dbb1c4f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7f8ad8c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/evolve-success.com\/author\/kate-sark\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tKate Sark\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d370811 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/evolve-success.com\/2023\/10\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 10, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cbe01a elementor-widget elementor-widget-image\" data-id=\"22cbe01a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169-1024x574.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169-1024x574.jpg 1024w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169-300x168.jpg 300w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169-150x84.jpg 150w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169-768x431.jpg 768w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Smart-Marketing-How-AI-is-Transforming-the-Industry_606154169.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b630fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b630fa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6109b62\" data-id=\"6109b62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34baf7c elementor-widget elementor-widget-text-editor\" data-id=\"34baf7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<figure id=\"attachment_34536\" aria-describedby=\"caption-attachment-34536\" style=\"width: 180px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-34536\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Dr.-York-223x300.jpg\" alt=\"\" width=\"180\" height=\"242\" srcset=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Dr.-York-223x300.jpg 223w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Dr.-York-112x150.jpg 112w, https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/Dr.-York.jpg 300w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><figcaption id=\"caption-attachment-34536\" class=\"wp-caption-text\">Dr. Dustin York<\/figcaption><\/figure><p>We\u2019re all familiar with SPAM emails and pop-up ads trying to sell you products and services that are often of no interest to you. But perhaps you\u2019ve noticed that more recently, those ads are a bit less obnoxious because they\u2019re more relevant. You might have even clicked through for more information. That, my friends, is the power of AI. <\/p><p>Artificial intelligence is often considered scary or intrusive, but it can also optimize processes and procedures across industries, including marketing. <\/p><p>According to the American Marketing Association, marketing is \u201cthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society.\u201d <\/p><p>By leveraging AI, marketing professionals can offer more value for their businesses and customers by providing relevant information to key audiences. <\/p><p>That\u2019s great. But how exactly is it being used? <\/p><p>\u201cFrom brainstorming first draft social media copy to making email newsletters more efficient, to suggesting pay-per-click ad copy, generative AI can support marketers in any field,\u201d said University of Florida Adjunct Instructor Dr. Dustin York. \u201cAI is making the job of marketers more efficient and scalable while making the experience for customers more personalized and convenient.\u201d<\/p><p>Still trying to wrap your brain around it all? Here are just a few examples:<\/p><ul><li>Personalization: AI analyzes customer behaviors and preferences to create a more personalized experience, whether it\u2019s through email, web content, or product recommendations, among others. <\/li><li>Audience segmentation: AI can segment audiences based on factors such as demographics, behaviors, and purchase history so that marketers can tailor their messaging for each group. <\/li><li>Chatbots: AI-powered virtual assistants provide real-time customer support, lead generation, and engagement, leading to highly satisfied customers likelier to be loyal to a brand or service. <\/li><li>Campaign optimization: From A\/B testing to audience targeting to bidding for digital ad space, AI analyzes large amounts of real time data to improve campaign results. <\/li><li>Predictive analytics: AI helps to forecast future trends, audience behaviors, and market demands. This information aids marketers as they make decisions about their products, campaigns, and budgets. <\/li><\/ul><p>\u201cAI can be found in every level of the marketing funnel,\u201d said Greg Otte, president of Benedict Advertising and Marketing. \u201cFrom a creative standpoint, it can help with ideation. It provides insights that we can use to optimize our campaigns. And it helps us streamline processes. It\u2019s amazing how much information is now at your fingertips\u2014and that\u2019s AI.\u201d<\/p><p>By leveraging the power of AI, agencies like Benedict Advertising and Marketing can make data-driven decisions, automate repetitive tasks, and create more effective campaigns, leading to improved customer experience and business outcomes. <\/p><p>So, will AI one day take the place of marketing professionals? Otte doesn\u2019t think so.<\/p><p>\u201cEmbracing all that AI has to offer makes us better marketers. It is built into many of the tools we already use, so it\u2019s already there. But it\u2019s still up to the agency, the account team, and the strategists, to put it to work for the clients. We still need the people; it\u2019s just helping them to do their job better.\u201d<\/p><p>Dr. York agrees. <\/p><p>\u201cAI won&#8217;t take a marketing job in the near future, but a marketer who knows how to use AI will indeed take the job of a marketer who doesn&#8217;t understand AI. Microsoft Office skills were your technology superpower a generation ago, and today it&#8217;s AI. Some thought the internet would kill jobs, and it ended up creating millions of jobs &#8211; what will AI do?\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a38e4fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a38e4fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48da3ee2\" data-id=\"48da3ee2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c9e46 elementor-widget elementor-widget-text-editor\" data-id=\"c5c9e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547fe9db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"547fe9db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff8ce46 elementor-author-box--image-valign-middle elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6ff8ce46\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/01\/Kate-Sark-crop-300x300.jpg\" alt=\"Kate Sark\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKate Sark\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tKate Sark has over a decade of experience in marketing, communications and public relations. A native of Daytona Beach, Florida, she resides in the area with her husband, two dogs and cat.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-550399ea\" data-id=\"550399ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28427053 elementor-widget elementor-widget-sidebar\" data-id=\"28427053\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div><broadstreet-zone place=\"\" zone-id=\"149355\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee800a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee800a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b45d6\" data-id=\"c2b45d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc4bde elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ddc4bde\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b259c35 elementor-widget elementor-widget-heading\" data-id=\"b259c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from  this Issue<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9caf70 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e9caf70\" data-element_type=\"widget\" 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category-hospitality-and-tourism category-innovation category-technology tag-ai tag-artificial-intelligence tag-chatgpt tag-high-tech tag-technology tag-tourism tag-travel\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/evolve-success.com\/how-ai-is-revolutionizing-tourism\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/evolve-success.com\/wp-content\/uploads\/2023\/10\/How-AI-is-Revolutionizing-Tourism-Turkey-Run-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/evolve-success.com\/how-ai-is-revolutionizing-tourism\/\" >\n\t\t\t\tHow AI is Revolutionizing Tourism\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34533 post 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>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6319894b\" data-id=\"6319894b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c48276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c48276\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-816c343\" data-id=\"816c343\" data-element_type=\"column\">\n\t\t\t<div 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