Yiorgos Bakamitsos to Lead Stetson School of Business Administration

Yiorgos Bakamitsos has been named as dean and professor of marketing in the Stetson University School of Business Administration following a national search, according to a media release.

“I am thrilled about what we are doing here at Stetson focusing on experiential learning,” said Bakamitsos in the release. “We have great faculty and dedicated alumni who are willing to champion innovative ideas and do great things for and with our talented students in a collaborative environment. I am excited as we continue to evolve and accomplish all that we set out to do.”

In June 2021, Bakamitsos became interim dean of the School of Business Administration after serving as associate dean since 2013. He is a member of the American Marketing Association, the Association for Consumer Research, the American Psychological Association, the Society for Consumer Psychology, the Hellenic Management Association and the Hellenic Institute for Marketing.  

Before joining Stetson, Bakamitsos was the assistant dean for executive education at Tulane. He has served on the faculty and as a research director for consumer behavior and electronic commerce at the Glassmeyer-McNamee Center for Digital Strategies at Tuck School of Business as well as on the editorial board of the Journal for Consumer Psychology.  

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