Truli for Health Set to Launch in St. Johns and Duval Counties

Truli for Health (Truli), an affiliate of Florida Blue and an independent licensee of the Blue Cross and Blue Shield Association, is a new health maintenance organization (HMO) launching in January 2023 for businesses in Duval and St. Johns counties, according to a media release.

Truli was built from the ground up to be an integrated model with Flagler Health+ in St. Johns County and UF Health Jacksonville in Duval County, the release states.

“Employee health care costs are one of the biggest concerns for small and mid-size business owners. Some have chosen to not offer health care coverage to their employees because the cost was out of reach,” said Phil Lee, Florida Blue vice president, Strategic Provider Partnerships and president, Truli for Health, in the release.

Truli for Health is available for businesses to package with other Florida Blue health plans to offer their employees multiple health plan options so they can find the one that best fits their budget and specific needs.  

“As a true care partner on life’s journey, Flagler Health+ is committed to providing innovative care in both new ways and new places, while reducing costs,” said Flagler Health+ President and CEO, Carlton DeVooght, in the release.

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