In the realm of digital marketing, artificial intelligence technologies such as ChatGPT, Jasper, Google Bard and so many more are revolutionizing the way we connect with current and future customers, volunteers, referral sources, staff, shareholders, suppliers…the list goes on. But how do you harness the power of AI? It’s all a bit overwhelming. Here are three things you can do right now to take advantage of AI for your company’s marketing.

Creating compelling and relevant content: Creating content never ends. Never. This can be challenging when you are trying to run your businesses. AI can assist in streamlining the content creation process by generating ideas, drafting content and even optimizing it for search engines. AI-assisted writing tools and content generators can help businesses produce high-quality content more efficiently, from blog posts and social media updates to email campaigns. Incorporate AI writing assistants into your content strategy to help brainstorm ideas, create rough drafts, or suggest improvements to existing content, saving valuable time while maintaining a high standard of quality.

Leverage AI in your email marketing efforts: If you are not collecting your customer’s email addresses, start. AI empowers marketers to deliver highly personalized content, optimize send times for maximum engagement and generate compelling subject lines through predictive analytics. AI’s advanced segmentation capabilities ensure messages are targeted and relevant, while automated A/B testing optimizes various campaign elements for effectiveness. Additionally, AI can predict subscriber churn, enabling targeted re-engagement efforts, and even assist in content generation, streamlining the creative process. This will ultimately lead to improved subscriber satisfaction and higher conversion rates.

Automate ad campaigns: AI can automate the management and optimization of advertising campaigns across various channels, including search engines and social media. By analyzing performance data in real-time, AI algorithms can adjust bids, test different ad copy and target audiences more effectively, ensuring your advertising budget is used efficiently. Begin by experimenting on platforms like Meta, LinkedIn or Google and enjoy the reduced manual workload while optimizing ad spend and performance.

By embracing AI, companies can not only streamline their marketing efforts but also forge deeper connections with their customers, driving growth and success in an increasingly competitive market. Don’t let the complexity of AI deter you; start with these actionable steps today and witness the transformative impact AI can have on your marketing strategy and overall business outcomes.