From The Editor

Events! They are everywhere and can be used for all kinds of causes, from raising money for the local community to drawing hundreds of thousands of like-minded people to enjoy music, art and racing; the list goes on and on. One thing is clear, if your business isn’t leveraging events, you are missing the boat! And, yes, we have boat events in Volusia County too.

I suppose if you peel the onion or shuck the oyster, what you will find is that the lure of our weather and the ocean is the impetus for many of our events and why people choose to live, learn, work and play here. The weather brought Rockefeller, Flagler and Plant here, but the sand brought Sir Malcolm Campbell and the Bluebird for the metered mile. We all know how that turned out!

In this issue, we examine the connection between business and events––taking a look at businesses that are directly involved in creating the perfect event and at businesses that leverage events to maximize their success.

For Holly Hill-based Magga Products, events help create a family atmosphere among employees where turnover is rare, while Halifax Health uses events for recognition and connection.

James McCarthy of Placement Labs introduces the concept of geofencing. If you’re not using it to find or target your audience at large events, you may be missing out.

For the Grand Ol’ Barn, the Estate on the Halifax and Hilton Daytona Beach Oceanfront Resort creating the perfect event is their business. How they stand out in a crowded field offers lessons for business owners everywhere.

Of course, an issue of EVOLVE featuring events wouldn’t be complete if we didn’t talk about the impact of large events on restaurants, big and small. From The Brickyard to 4 Rivers BBQ Smokehouse to Hooters, events make a huge impact on the bottom line. 

We also profile Corrine Heck of Details Flowers Software and Eric Jackson of Stoked Poke. These two business owners parlayed their events successes into two very different, thriving businesses.

In this issue, our editorial board hopes you look at events for your business in a holistic way, not just as entertainment. Living on the beach, we can’t escape them. We need to embrace them!

I will see you at the next one!