Nothing screams “excitement” like a good, old-fashioned website audit. Why? Because a website audit includes a general analysis of your business site, revealing steps you need to take in order to improve your SEO (search engine optimization) value. These audits are great for learning about ways to improve your website’s performance, including content, overall SEO score, web stats and site speed.

Sarcasm aside, website audits truly are the cat’s meow. Of course, they sound terribly boring and snooze-worthy; however, they are invaluable to your business, strengthen your marketing and help you better connect with your customers. Precious little in your entrepreneurial life should excite your business-owning heart more than that.

There are eight different types of audits, reports and analyses of which you should be aware:

• Website Audit: This in-depth report includes more than 100 actionable recommendations to help increase website leads.
• On-Page SEO Report: This report includes dozens of ideas on-page SEO insights.
• Landing Page Audit: This report offers information on how to convert more clicks into customers.
• Page Speed Insights Report: This report includes issues and recommendations to help pages load faster.
• E-commerce Website Audit: This includes more than actionable points to boost conversions by 25% or more.
• Google My Business Audit: This report tells you what to optimize on a GMB profile to boost the business’s local ranking on Google.
• Competitive Analysis: Use the insights in this report to help your prospects or customers out-maneuver their competition.
• ROI Analysis: Use this to answer the most important question your prospect or client is asking about your services: “Is it worth the investment?”

The end goal is always the same: ensuring that you have a reliable, powerful system in place that works.