The What, Where and Why of 2023 From exercising and saving more, to drinking and spending less, a new year brings with it all types of resolutions. Here’s what, where and why your products or services can help people reach their personal goals in 2023! What: The first step is to identify a need that […]Read More
Hiring the Right People to Serve Your Customers Certainly, customers matter, they keep the business running. If we accept the prior statement, have we devoted any time to defining our business culture, team member responsibilities, or understanding customer expectations? Over the past two years, businesses have been challenged in recruiting, hiring and retaining the people […]Read More
Making the Most out of Meta Business Suite The Meta Business Suite from Facebook parent company Meta is a free tool that has Facebook, Instagram and Messenger tools all in one place on a dashboard. Why is this a good thing? One of the ways is that it saves you time by not having to […]Read More
The Role of the Supply Chain in Profitability These past few years have challenged businesses both small and large in controlling (not managing) costs, delivery times, product availability, customer satisfaction, and profitability. Whenever there is a problem somewhere in the system between availability of inventory to point of sale, we are told that there is […]Read More
Email marketing: An Excellent way to connect with customers The first electronic message was created in 1965. Today, there are 3.9 billion active email users. That’s more than half of the global population using email making it one of the most cost-effective ways to reach consumers today. How has email survived? According to an article […]Read More
Take the time to protect your business from scammers You’ve worked hard to build your small business and invested your personal funds. You’ve hired and trained your staff, created your website and social media strategy, set up your bank accounts and lines of credit, selected your suppliers and product lines and applied for your business […]Read More
Press releases help drive brand identity I have business owners and managers ask me all the time about getting someone from the media to cover their business event. The event might include a grand opening, ribbon cutting, anniversary party, expansion, etc. Wouldn’t it be great if you knew who that ‘someone’ was when you were […]Read More
Make customer service a top priority In today’s competitive environment — with rising inflation and labor and supply shortages — as a small business owner, what keeps you awake at night? Without a doubt, these are concerns. However, the critical question that every small business owner must answer has little to do with operating practices […]Read More
Understanding analytics a must for the digital age As a business owner, you may or may not be familiar with the term “analytics” pertaining to your company website. In layman’s terms, “analytics” is the reporting (or measurement) of web data via collection and analysis to identify ways to best optimize your company’s website usage. In […]Read More
Social Media should be part of every marketing budget There’s no question that every business needs social media to fill a portion of their marketing budget. It’s a direct, two-way path to talk to and, more importantly, listen to your customers and future customers. Here are five tips and tools to help make managing your […]Read More