Did You Know scammers are getting creative with deceptions? In the eternal battle between consumers and scammers, like in competitive sports, it all comes down to offense and defense. With online scams, , and ransomware, it can seem as if consumers are constantly making a goal-line stand at the last firewall. It’s bad enough that […]Read More
Press releases help drive brand identity I have business owners and managers ask me all the time about getting someone from the media to cover their business event. The event might include a grand opening, ribbon cutting, anniversary party, expansion, etc. Wouldn’t it be great if you knew who that ‘someone’ was when you were […]Read More
COVID, inflation, challenging election cycles – the past two years have been the perfect storm to wreak havoc on the nation’s economy. Despite the many challenges, businesses in northeast Florida are finding innovative ways to not only keep employees on the payroll but also, in some cases, expand profitability and their footprint as Florida rolls […]Read More
Congressional leaders set to unveil Bethune statue in DC The date is set! Mary McLeod Bethune is about to take her place in the U.S. Capitol. An unveiling and dedication ceremony will take place July 13 at 11 a.m. at Statuary Hall where the marble statue created by artist Nilda Comas will go on permanent […]Read More
Did you know robot bugs could be in your future? Northwestern University engineers have developed the smallest-ever remote-controlled walking robot — and it comes in the form of a tiny, adorable peekytoe crab. Just a half-millimeter wide, the tiny crabs can bend, twist, crawl, walk, turn and even jump. The researchers also developed millimeter-sized robots […]Read More
Make customer service a top priority In today’s competitive environment — with rising inflation and labor and supply shortages — as a small business owner, what keeps you awake at night? Without a doubt, these are concerns. However, the critical question that every small business owner must answer has little to do with operating practices […]Read More
Uncle Sam wants you (to help the Fed) If you think your opinion on the state of the economy and future course of monetary policy is something Federal Reserve Board members need to hear, then you’re in luck. Through June 10, the Fed is accepting applications for membership on its Community Advisory Council. The council […]Read More
Understanding analytics a must for the digital age As a business owner, you may or may not be familiar with the term “analytics” pertaining to your company website. In layman’s terms, “analytics” is the reporting (or measurement) of web data via collection and analysis to identify ways to best optimize your company’s website usage. In […]Read More
Did you know the Census Bureau counts robots, too? The U.S. Constitution requires the government to count the population every decade, in the form of the census. But that’s just people. As part of its mission to count all things , the U.S. Census Bureau recently released new figures on capital expenditures. It turns out Americans […]Read More
Social Media should be part of every marketing budget There’s no question that every business needs social media to fill a portion of their marketing budget. It’s a direct, two-way path to talk to and, more importantly, listen to your customers and future customers. Here are five tips and tools to help make managing your […]Read More